Economic Objectivesslide-2
a) FARMERS PRIDE aims to be a profitable company and create sustainable business value to Agro dealers and smallholder farmers.
b) FARMERS PRIDE aims to increase farmer income and productivity through increased access to quality inputs and services, insurance services, financial services, market linkages and farming mechanization.

Social impact Objectives
a) Improve lives of Agro dealers, smallholder farmers, women and youth through innovative business solutions.
b) Empower agro dealers, smallholder farmers, women and youth through structured education and training programme on Agriculture and Livestock best practices.
c) Improve income and quality of life for smallholder farmers through access to quality inputs, markets, finance, insurance and farming mechanization.